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When customers hear that KCP&L encourages them to use less electricity, many think the practice seems counterintuitive. Although it may not make sense to the average person, it makes sense to a utility that is planning for the future with our customers and the environment in mind. 

KCP&L is motivated to encourage energy efficiency because it is a more cost-effective way to meet the power needs of our customers than building a new power plant.  Not only is it better for the environment, but it is better for our customers.

Energy efficiency and the use of renewable energy sources can be a very important solution as our nation finds itself at the crossroads of volatile fuel costs, the need for greater energy independence and increasing environmental constraints.  Our challenge is defining a shared commitment to improving the life of our company, customers and the communities that we serve.  Energy efficiency can address this challenge by establishing a "first" fuel resource that can help put off investments in new generating capacity as part of long-term resource planning.  It allows for a more effective use of our nation's scarce natural resources and provides customers with solutions to control their energy usage, which can help manage monthly budgets. 

KCP&L has developed a well rounded portfolio of energy efficiency products and services to meet the needs of our customers. Since the launch of our programs in late 2005, we have recognized reduced demand of 114 MW with customer energy savings of approximately 50,000 MWh - which equals the greenhouse gas carbon savings of taking more than 6,300 cars off U.S. roads each year.

We are currently engaged with various initiatives that promote and demonstrate leadership in energy efficiency on a local, regional and national level.  Utilities are uniquely positioned to advance energy efficiency, but there are challenges that must be overcome.  The most important challenge is educating customers on the benefits energy efficiency provides.  To address this, KCP&L offers customers online tools that help them evaluate their usage and provide energy efficient recommendations.  We also encourage our commercial and industrial customers to reduce their energy needs by offering a rebate to upgrade to more efficient equipment.   

Investment in energy efficiency and renewable resources should be viewed over a long horizon to ensure we achieve the right economical and environmental balance.  In 2008, voters in Missouri recognized the need for renewable power and passed Proposition C, supporting the installation of renewable systems.  KCP&L supported this legislation and strongly believes in the marriage between renewable energy resources and energy efficiency because of the positive relationship that it bears to our customers.  In fact, KCP&L is already using enough wind power to meet the standards that this legislation mandates utilities reach by 2011.

Our nation's commitment to energy independence is finally on everyone's mind.  KCP&L is continuing our commitment and journey of promoting energy efficiency to our customers and the environment.